Dear Visitor,
Your privacy is important to us. This Privacy Policy (the “Privacy Policy”) is intended to explain and describe what information we collect through our websites and how such information will be used, in accordance with the characteristics of each website.
This Privacy Policy applies to the manner in which we, Acro Real Estate (“the Company”, “we”, “our”), a leading real estate development company specializing in the development of large-scale projects in high-demand areas and their enhancement, use personal information as defined in Section 2 below, which is collected, received and stored by us about users of our websites, including:
https://acronadlan.com
https://moshesharett.co.il
https://wissotsky6.com
https://yardtlv.co.il
http://weizmann.co.il
https://burlatlv.co.il
https://ahimeir5-9.com
https://baseltlv.co.il
https://go-yafotlv.co.il
https://miriam10-20.co.il
https://mazeh-tower.co.il
https://acro-ave.co.il
https://whitetlv.com
and the services offered through them (each, together with its content and services, a “Website”).
For convenience, this Privacy Policy is written in the masculine form only, but it applies equally to women and men.
- Introduction
The Website serves, among other things, as an advertising and marketing platform for presenting real estate projects, including demonstrations and the presentation of maps and models, as well as for presenting the Company, affiliated companies and business partners connected with our projects. In the following sections, we explain the collection and use of information relating to your use of the Website, and provide important information regarding your rights and options concerning your personal information.
- “Personal Information”
“Personal Information” means any information that may be used, alone or in combination with other information, to personally identify an individual, including, but not limited to, first and last name, address, IP address, email address, telephone number and other contact details.
- Consent and Changes to the Privacy Policy
You are not legally required to provide us with any personal information, and you may choose freely whether or not to do so. However, without personal information, we may not be able to provide the services on the Website. Your use of the Website or your interaction with us will be deemed your consent to the processing of your personal information for the purposes set out in this Privacy Policy.
We may change this Privacy Policy at any time, and your use of the Website will be subject to the terms applicable on the Website at the time of use. Accordingly, you are requested to review the Privacy Policy from time to time before taking any action on the Website. For the avoidance of doubt, your continued use of the services following an update to the Policy means that you accept and agree to the updated Policy.
- Types of Information Collected and How It Is Collected
The manner in which we collect and retain information depends on how you use the Website and the services. We receive and/or collect personal information from you in the following ways:
4.1 Registration on the Website
As part of registration for continued contact regarding the projects offered and for receiving additional details from a representative, you may be asked to enter certain information, such as your full name, telephone number and email address. If you choose to use this service, you undertake to provide accurate and up-to-date information in your own name only.
4.2 Contacting Us
When you contact our representatives, whether by telephone call, meeting, correspondence of any kind, or through the chat on the Website, where applicable, information about you may be provided and received. This may include your details, your contact information, apartments or types of projects in which you have expressed an interest or that may be suitable for you, as well as the content of the correspondence or conversation.
4.3 Social Networks and External Websites
When you provide personal information as part of advertising campaigns that we conduct or on social media pages and external websites that we operate.
4.4 Cooperation with Marketers and Brokers
When you provide details to a broker or marketer acting on our behalf for the purpose of transferring them to us or in connection with our projects.
4.5 Log Files
We may use log files. The information contained in log files includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, pages clicked on, and any other information that your browser may send to us. We may use such information to analyze trends, administer the services, track user traffic within the services, and collect demographic information.
4.6 Cookies
We use cookies on the Website for information security, operation of the Website, adapting the services to your needs, displaying personalized information, and improving your user experience. A cookie is a small text file stored on your devices when you visit the Website and used to collect information about your activity on the Website, save your preferences, and authenticate your identity. For more information about cookie types and managing preferences, see Section 5 below.
4.7 Google Analytics and Other Analytics Tools
4.7.1 Google Analytics
4.7.1.1 Use of Google Analytics: Our Website uses Google Analytics, a web analytics service provided by Google LLC (“Google”), as well as other analytics tools, to collect and analyze information about use of the Website. These tools help us understand how users behave on the Website, identify usage trends, and improve the user experience.
4.7.1.2 Information Collected: Google Analytics collects various data about use of the Website, including frequency and duration of visits; pages visited by users; websites that referred users to our Website; technical characteristics of the device and browser; general demographic data (such as general geographic location); and browsing and traffic patterns.
4.7.1.3 Use of Information: We use information received from Google Analytics and other analytics tools for the following purposes: analyzing usage patterns and trends on the Website; measuring the effectiveness of features and content; improving the user interface and browsing experience; identifying and correcting technical problems; and developing new features and services.
4.7.1.4 Privacy Protection: We do not combine information collected through Google Analytics with personally identifiable information. We use IP address anonymization settings to limit the ability to identify specific users. Access to collected information is limited to authorized employees who need the information for their duties.
4.7.1.5 Google Limitations: Google’s ability to use and share information collected through Google Analytics about your visits and use of the Website is governed by Google Analytics’ terms of service and privacy policy. For additional information regarding how Google collects and processes data through Google Analytics, you may visit Google’s relevant policies.
4.7.1.6 Opting Out of Google Analytics: You may prevent the use of your data by Google Analytics by downloading and installing the Google Analytics Opt-out browser add-on; using your browser settings to block third-party cookies; or using private/incognito browsing mode.
4.7.2 Meta Pixels
The Website uses Meta Pixels and/or SDKs of Meta, tools that assist website owners and advertisers in integrating, using and exchanging personal information with Meta for measurement, performance analysis and advertising customization. Please note that third parties, including Meta, may use cookies, web beacons and other storage and tracking technologies to collect or receive personal information from our Website and elsewhere on the Internet, and use such information to provide measurement services and customize advertisements. Meta’s use and sharing of personal information is subject to Meta’s Business Tools Terms and Meta’s Privacy Policy. You may prevent or limit the use of information for customized advertising through the choice mechanisms available at YourAdChoices.
4.7.3 Hotjar
The Website uses the Hotjar service, operated by Hotjar Ltd., to better understand how users interact with our Website and services and to improve the user experience. Hotjar collects information such as pages visited, actions performed and device information, but does not collect personal information that directly identifies you. For more information about Hotjar’s Privacy Policy and opt-out options, please visit Hotjar’s Do Not Track policy.
4.7.4 Microsoft Clarity
We cooperate with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our Website through behavioral metrics, heatmaps and session replays, for the purpose of improving and marketing our products and services. Website usage data is collected through first-party and third-party cookies and other tracking technologies to determine the popularity of services and online activity. We also use this information for website optimization, fraud prevention, security and advertising. Microsoft collects or receives personal information from us for the purpose of providing Microsoft Advertising services. For more information about how Microsoft collects and uses your data, please see Microsoft’s Privacy Statement.
4.7.5 Google reCAPTCHA
The Website uses Google reCAPTCHA to help protect our Website and services against fraud and abuse. reCAPTCHA may collect information from your device and browser, including IP address, device and browser data, and interaction signals. For more information about how Google collects and uses your data, please see the applicable service terms.
4.7.6 Other Analytics Tools
In addition to the analytics tools listed above, we may use additional analytics tools to improve our Website and services, including Cloudflare Web Analytics. Each of these tools has its own privacy policy, and we make efforts to select providers committed to high standards of privacy protection and information security.
- Cookies
5.1 Types of Cookies
There are two main categories of cookies: First-Party Cookies – issued directly by us to your devices; and Third-Party Cookies – issued by third parties on our behalf, such as analytics providers (Google Analytics), advertising networks, social media platforms and other service providers. These cookies are used for functionality, performance/analytics, marketing and social media purposes, and may be used to collect statistical information, customize advertising content and integrate external content (such as videos or social media posts). These cookies are not under our control, and their use is subject to the privacy policies of those third parties. Such third parties may change their terms of use and the purposes for which cookies are used at any time, and we recommend reviewing the relevant policy of each third party for further information. Blocking third-party cookies may affect certain Website functions, such as displaying external content or customizing advertisements.
5.2 Cookies may remain on your devices for different periods of time: Session Cookies – exist only while your browser is open and are automatically deleted when it is closed; Permanent Cookies – remain after the browser is closed and may be used to recognize your computers on subsequent visits.
5.3 Types of Cookies by Function
Essential Cookies – necessary for the basic operation of the Website, enabling navigation and use of its main features. They remain for the duration of your visit and are deleted when the browser is closed; Functional Cookies – improve the user experience by remembering your preferences (such as language and text size). They are retained for a period of up to one year; Performance and Analytics Cookies – help us understand how users interact with the Website, identify errors and improve the Website. They are retained for a period of up to two years; Marketing and Advertising Cookies – used to personalize advertising content and measure the effectiveness of advertising campaigns. They are retained for a period of up to two years.
5.4 Managing Cookie Preferences
Most browsers allow you to control cookies through browser settings. You may: receive a notification before accepting cookies and choose whether to accept them; block cookies generally or selectively; and delete existing cookies from your devices.
5.5 To manage cookie preferences, please refer to the specific instructions for the browser you use:
5.5.1 Google Chrome: Menu (three dots) > Settings > Advanced > Privacy and Security > Content Settings > Cookies;
5.5.2 Mozilla Firefox: Menu > Preferences > Privacy & Security > Cookies and Site Data;
5.5.3 Safari: Preferences > Privacy > Cookies and Website Data;
5.5.4 Microsoft Edge: Menu > Settings > Privacy, Search and Services > Cookies.
5.6 Consequences of Blocking Cookies
Blocking certain cookies may affect your browsing experience and the availability of certain Website features: blocking essential cookies may prevent use of certain parts of the Website; blocking functional cookies may limit our ability to remember your preferences; blocking performance cookies will prevent us from improving the Website according to usage patterns; and blocking marketing cookies will prevent personalized content from being displayed, but will not affect the basic functionality of the Website.
- How We Use the Personal Information Collected
We may use the personal information collected by us as described above in the following ways:
6.1 To contact you or schedule a meeting with you, including by email and telephone, after you have provided the relevant details or after corresponding with our representatives via chat, in order to respond to your inquiry, provide you with additional details about projects and sales that may interest you, and our services.
6.2 To tailor advertisements or offers to you or display publications according to your areas of interest or pages in which you have expressed an interest, including through their display on social networks, websites and the like.
6.3 Subject to applicable law, we may send you by email, SMS and WhatsApp promotional communications, including marketing messages that we believe may interest you and that are related to services in which you have expressed an interest.
6.4 To provide optimal service and improve your browsing experience and the operation of the Website.
6.5 To handle your requests, for documentation and monitoring purposes, and to respond to inquiries.
6.6 To comply with legal and regulatory requirements.
6.7 For legal purposes and to defend against proceedings of any kind.
6.8 For Website operation, security, fraud prevention and prevention of unlawful or improper use of the Website.
- How We Share Personal Information
We may share personal information:
7.1 With affiliated companies and service providers acting on our behalf, so that they can assist us in processing personal information and providing services (for example, when we use a third party to handle your inquiry, contact you, operate the Website and store information). Such information may also be transferred to providers in other countries, including the United States.
7.2 We may share personal information if we believe in good faith that access to, use, preservation or disclosure of the information is reasonably necessary to: (1) comply with any applicable law, regulation, legal process or enforceable governmental request; (2) enforce the terms governing use of the Website; (3) identify, prevent or address fraud, security or technical issues; or (4) protect against harm to the rights, property or safety of the Company or its representatives, users or the public.
- Use of Anonymous Information
We may use anonymous information that does not permit identification of an individual user, such as aggregated statistical information about use of our services, or disclose it to third-party service providers in order to improve our services and your experience. Anonymous information means information that does not permit identification of an individual user, such as aggregated information about use of the services.
- Opt-Out
You may choose not to receive promotional email messages or other emails from us regarding the services, for example by clicking the unsubscribe link in the mailing list and as required by law. Please note that even if you choose not to receive promotional email from us, we may send you service and/or operational messages, including responses to “contact us” requests, support requests, inquiries regarding malfunctions or content appearing and/or available on the Website.
- Links to Third-Party Products
The services may allow you to interact with, or contain links to, your third-party account and other third-party websites, mobile applications, software and services that are not owned or controlled by us, such as Facebook, Instagram and the like (each, a “Third-Party Service”). We are not responsible for the privacy practices or content of such Third-Party Services. Please note that Third-Party Services may collect personal information from you. Accordingly, we recommend that you read the terms and conditions and privacy policy of any Third-Party Service you choose to use or interact with.
- Children’s Privacy
As a general matter, the Website and its content are not intended for use by minors under the age of 18. In any event, if you are a minor aged 13–18, you must obtain the consent of your legal guardian before using the Website, and use of the Website will constitute a representation that you are 18 or older or that such consent has been obtained.
- Security
We invest resources and efforts in maintaining information security at the Company in general and on the Website in particular. We operate in accordance with accepted standards, including the use of organizational, physical and technical security measures to protect personal information held in our systems. However, no online transmission method or electronic storage method is 100% secure. Accordingly, although we strive to implement the measures required to protect your personal information, we cannot guarantee its security or confidentiality absolutely.
- Merger, Sale or Insolvency
In the event that we are acquired by or merged with a third-party entity, as part of the consideration of such a transaction, or in the event of insolvency or a similar event, we reserve the right to transfer or assign personal information in connection with the foregoing events.
- Protecting Your Privacy and Respecting Your Rights
We are committed to protecting your privacy. Privacy protection is an evolving field, and we invest significant resources to comply with privacy and information-security requirements. It is important for you to know that the Israeli Protection of Privacy Law, 5741–1981, grants individuals whose personal information is collected and stored important rights, including the right to review personal information collected about an individual and the right to request that incorrect or outdated information stored about an individual be corrected and/or updated accordingly. You are welcome to contact us by email at: [email protected] with any question regarding this Privacy Policy or any reasonable request, and we will endeavor to respond as soon as possible.
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